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Diamond CARE Urinary Support Cat (6/6#)

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Diamond CARE Urinary Support Formula for Adult Cats – Key Messages
Brand Promise: For veterinarians and pet owners whose pets have unique diet needs,
Diamond CARE is the most affordable therapeutic pet food that delivers effective
nutrition to allow them to care for their pet.
Brand Purpose: Making therapeutic pet food affordable because every pet deserves
the best nutrition.
Feline lower urinary tract disease (FLUTD):
● FLUTD is an all-encompassing term used to describe infections, crystals, stones
and inflammation (known as idiopathic cystitis) of the lower urinary tract — the
bladder and the urethra, the tube that carries urine from the bladder to the
outside of the body.
● Not only is FLUTD a very serious health condition, but it is very painful to cats
and can cause them to associate painful urination with their litter box. This could
lead to them avoiding their litter box, since it may be associated with pain.
○ This is often the first sign cat parents notice. The good news is that
FLUTD can be managed — reducing urine pH controls the formation of
struvite crystals by interfering with the ability of phosphate ions to bind
with magnesium in the urine. Diamond CARE Urinary Support Formula for
Adult Cats supports a healthy urinary tract by reducing urine pH.
Market Demand:
● According to Nationwide Pet Insurance, bladder or urinary tract disease is the
number one reason cats visited the veterinarian in 2017.
○ Diamond CARE Urinary Support Formula for Adult Cats offers consumers
and their four-legged friends an affordable solution to FLUTD.
● Urine characteristics and composition are directly related to the diet in cats,
which is why nutrition is important to FLUTD management.
Prevention and Affordable Treatment:
● For prevention of struvite crystals in cats, a diet formulated to reduce urine pH is
recommended. Lower urine pH levels help control the formation of struvite
crystals by interfering with the ability of phosphate ions to blind with magnesium
in the urine. Diamond CARE Urinary Support Formula for Adult Cats helps
support a healthy urinary tract by reducing urine pH.
● Inappropriate urination is one of the most common behavior problems reported
by cat owners, which can leave cat owners and cleaning companies to clean up
unnecessary accidents. To prevent your cat from further accidents, balanced
nutrition is needed because the composition and characteristics of cat urine is
directly related to diet. Diamond Pet Foods offers an affordable solution with
Diamond CARE Urinary Support Formula for Adult Cats, which was created to
help support a healthy urinary tract in cats.
● Diamond CARE Urinary Support Formula for Adult Cats is an over-the-counter
affordable option that can help address your feline friend’s urinary health issues.
● For management of feline lower urinary tract disease, the recommended range of
dietary total omega-3 fatty acids is 0.35 to 1.0 percent dry matter (DM); Diamond
CARE Urinary Support Formula for Adult Cats contains a minimum of 0.43
percent DM omega-3 fatty acids.
Additional Benefits:
● In addition to supporting a healthy urinary tract, Diamond CARE Urinary Support
Formula for Adult Cats contains guaranteed levels of omega-3 and omega-6 fatty
acids in an optimal ratio to maintain healthy skin and coat.
○ Omega-3 fatty acids have anti-inflammatory effects throughout the body,
including the bladder.
○ Omega-6 fatty acids are essential for healthy cell wall structure, skin and
coat condition, and fat-soluble vitamin metabolism.
● Diamond CARE Urinary Support Formula for Adult Cats contains guaranteed
levels of antioxidants to support a strong, healthy immune system.
● Like all Diamond CARE products, Diamond CARE Urinary Support Formula for
Adult Cats provides complete and balanced nutrition for adult cats and is
designed for daily, long-term use.
● Like all Diamond CARE products, Diamond CARE Urinary Support Formula for
Adult Cats contains no added artificial colors, flavors or preservatives. All
ingredients are carefully selected, and precise levels of vitamins and minerals
provide optimized nutrition and taste without the need for artificial colors, flavors
or preservatives.
THE BRAND
● Diamond CARE is and always has been a family-owned brand.
○ Diamond CARE was created by one family who believes that every pet
deserves the best nutrition and every pet owner deserves a fair value.
● Diamond CARE formulas are specifically formulated to help meet the needs of
pets with special conditions.
● Diamond Pet Foods was born in 1970 as the result of one family’s commitment to
the idea that every pet deserves the very best. From scientific solutions to holistic
nourishment, we promise you that every product we produce is made using
exceptional ingredients and delivers tasty, wholesome nutrition at a value you
can appreciate.

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